Having already cycled across Wales, from West to East, in aid of charity avid cyclists from Pervade jumped at the chance to join North Wales Business Partner, Rob Boyns from Safonda and others in a gruelling 200-mile North to South coast to coast cycle ride.
The intrepid quest began at the Marina Quay in Rhyl, North Wales and took the team past Ruthin Castle and the beautiful Bala Reservoir before attacking the highest mountain pass in the country, Bwlch-y-Groes just under 2000 feet above sea level.
Dropping down to skirt Dyfi Forest the team rested overnight in the historic town of Rhayadr, nestled under the Cambrian Mountains having completed 104 miles.
Setting off early the next morning, the team headed past Llandrindod Wells and Llanwrtyd Wells before hugging the western edge of the Brecon Beacons National Park to emerge in Ammanford for a spot of lunch.
The last leg of the journey took the group through Gowerton, where John's family originate, before finishing their endeavours at the tip of the scenic Gower Peninsula having done another 102 miles.